“If people believe they share values with a company, they will stay loyal to the brand.”
— HOWARD SHULTZ, CEO OF STARBUCKS
Branding is not just about designing a good logo or putting billboards everywhere in the city. Good branding is a good design, values shared by customers towards the company, trust of customers over the company and its products, advertising to create community and of course logo to give your company a recognition.
BRAND IDENTITY DEVELOPMENT
A Brand’s identity is the visual expression of a brand that is communicated to the outside world, and include its name, logotype or mark, communications, and visual appearance. An identity system and identity guideline manual allow for the consistent use of the brand’s identity through all consumer touch-points allowing a brand to be easily recognized and gain awareness in the marketplace.
Our Brand Identity development
the process is divided into
Using a creative brief from the client our creative team explores ideas for the logo.
Typography and Graphical Styles are explored in sketch form through brainstorm
sessions. The best solution is digitally developed into more refined logos.
The developed designs will be sent to the client via e-mail for review. Through
discussion and collaboration, the logos will be explored in more detail.
Taking the initial feedback from the first set of designs sent to the client, the logo
is further refined to improve the presentation and will be sent for further review.
On arriving at a consensus the final logo will be presented in all accepted forms.
Phase 1 Charges
Time Frame - 6 Working Days
Other stationery, if any
Phase 2 Charges
Time Frame - 4 Working Days
An Identity system and guidelines manual needs to be developed
for the most basic corporate communications including stationery,
presentation material, and usage guidelines.
Using the guidelines system, we create a master guideline document
that ensures the proper and consistent use of the brand identity.
Corporate Identity Package